Today, more than ever is it possible to see that the public doesn’t just live music as an auditory experience, but also as one of visual aesthetics. Undoubtedly, the majority of people visualize the artist before even hearing them, thus making automatic, preconceived ideas and images about them. Indeed, the first impression of the public often goes by what they initially observe.
Whether it be through a number of promotional methods, social media platforms, various media outlets, and concerts, the artist needs to attract attention by utilizing an appropriate message and a solid image.
Laurie develops the artist’s image through their unique personality, their music and their authenticity. She creates and elaborates upon the unique world of each artist by providing them with the appropriate tools to conquer their public while encouraging them to think outside side the box of conventions that attempt to tie them down. Finally, she aids them in building their career by producing and promoting a strong and unique image individual to them that allows them to grow and develop into their best possible version of themselves.